The history of our family business

How it all began. An arbiter of fine taste since 1886
How did it all begin? And since when has Maintal’s gourmet rosehip jam - Germany’s best-selling rosehip jam - been available? Come with us on a journey of discovery through our company history. From then until now. Have fun!

 

1886 - Foundation

It all started in 1886 in Hassfurt, when Josef Müller junior founded a wholesale company for vegetables and local produce. Initially, he traded primarily in tea, herbs, dried fruit and rosehip seeds. As early as 1887, two tubs of rosehip purée can be found on the inventory list. In 1889, he started to produce jams and jellies, and thus laid the foundation stone for one of the oldest and most tradition-steeped jam-making companies in Germany.

 

 

 

 

A new century

With foresight and grit, Josef Müller junior led the company into the new century. The product range and the customer base grew and production operations were expanded further. Times were difficult during the First World War: Sugar and fruit were valuable goods and were confiscated. As of 1919, once the war had ended, the company focused solely on the production of jams and fruit conserves.

 

 

 

1923 - Second generation

He was succeeded by his son, Rudolf Müller, who took over operations and company management, and renamed the company “Maintal Obstindustrie,” thereby establishing a trademark. The central location in Hassfurt became too limited for the growing company, and new premises were therefore built outside Hassfurt. These remain the company headquarters of Maintal Konfitüren to this day.

 

Years of expansion

The expanded production facilities and contemporary products helped to drive growth. However, the Second World War again put the company to the test. After 1945, the company had to reposition itself: Many people were left with nothing, the black market was flourishing and the division of Germany led to the loss of important sales territories.

 

 

 

1954 - Third generation

Rudolf Müller appointed his son Helmut to the executive board, and in 1973, Helmut Müller became sole manager of the company.

 

 

1978 - 1998 The rise of the rosehip

In his Himalaya expeditions to Mount Everest and Nanga Parbat, the well-known mountain-climber Karl Maria Herrlingkoffer provided his crew with Maintal rosehip jam, which is extremely rich in vitamins. In Germany, too, the rosehip jam was extremely popular and became the market leader. More than one in two jars consumed in Germany was produced by Maintal.    

 

 

1999 - New generation

The company switched to the hands of the 4th generation of the family: daughter Anne Feulner and son-in-law Klaus Hammelbacher took the helm, ensured continued success and also trod new paths.

 

 

A new millennium

Maintal embarked on a new company strategy, and since 2000 has been offering an extensive organic range. Since then, the Maintal Bio range has been available to supermarket customers, while the “Annes Feinste” brand can be found in organic shops. A research and development team works to create new products. The company is particularly committed to sustainability, regionality and family friendliness.

 

 

2016 ZNU certificate: Proof of a sustainable approach

Permanent investments in buildings, systems and sustainable environmental management were rewarded. Maintal Konfitüren was certified in accordance with the “Sustainable Management Food Standard” from the Centre for Sustainable Corporate Leadership (ZNU).

 

 

Today - the Maintal brand

A home to tradition and genuine craft: yesterday, today, tomorrow.

The Maintal Konfitüren family business uses state-of-the-art technology, which guarantees quality and product safety, and combines this with the regionality and originality of craft-oriented manufacturing. 

Experience, quality, the best ingredients and a lot of love: Maintal Konfitüren makes everyone’s favourite jam.

 

 

Contact

Company adress: Industriestr. 11, 97437 Hassfurt
Tel.: +49 (0)9521 9495-0
Fax: +49 (0)9521 9495-30
E-Mail: info@maintal-konfitueren.de

 

Export Manager

Martina Dütsch-Cerbone
Tel.: +49 (0)9521 9495-31
Fax: +49 (0)9521 9495-43
E-Mail: duetsch-cerbone@maintal-konfitueren.de

 

Sales-Assistant Export

Sonja Käb
Tel.: +49 (0)9521 9495-11
Fax: +49 (0)9521 9495-30
E-Mail: kaeb@maintal-konfitueren.de


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